> For the complete documentation index, see [llms.txt](https://docs.surfreward.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.surfreward.io/why-investing-is-profitable.md).

# Why investing is profitable!

SURF Reward uses a large part of the advertising revenue for its liquidity pool and thereby ensures a permanent increase in the value of the SURF token.

This makes the SURF token lucrative for everyone. Whether you are an investor, advertising partner, pre-sale buyer, Hodler or a SURF Reward Extension user.